Last Updated on Tuesday, 22 December 2009 11:21 Monday, 31 August 2009 15:16

During our initial consultation, we’ll discuss your project and how we might work together. Our meeting will be most productive if you’ve thought about the following issues:

• What’s the goal of your project? (Improve sales, increase awareness, promote a product, etc)
• Who is your target market? (The more detail, the better.)
• What does your market want?
• How does your offering match what they want?
• Who are your major competitors?
• What’s your budget for the project?
• Do you have existing identity elements for us to work with? (Existing logo, color schemes, etc)
• Do you have any references to guide our work? If you have an existing brand book, style guide, or marketing campaign, we’d like to see it.
• What are some web sites you love? What are some you hate? (We ask this even if your project will be printed—the web is a handy way to share samples. Tell us what you like or don’t like about each site. That helps us get a sense of your taste.)
• How will we measure our success? (Increased sales, increased traffic, etc)
• What’s your preferred final delivery date for the project?

For web projects

In addition to the points above, we ask the following questions for web projects:

• How will you drive traffic to the site?
• How technologically savvy is your audience?
• What do you see as the main site sections?

But wait, there’s more!

We’ll have more questions than these, but this list gives you a sense of what to expect. Initial consultations usually last about an hour. We’ll do some additional research, then deliver a proposal for your project in about a week.